Campaigns That Caught Our Eye: April Edition
Every month, we scan the marketing landscape for the stuff that sticks — the campaigns that stop the scroll, make us think, or spark a little healthy envy.
This isn’t about what went viral. It’s about what was smart.
Here are three standout campaigns from April — and what we can all learn from them.
🔥 1. Duolingo’s “Unhinged” TikTok strategy
It’s been going strong for over a year, and they’re still killing it. Duolingo’s TikTok presence is unfiltered, weird, and wildly entertaining — featuring their chaotic owl mascot, trending audio, and zero corporate stiffness.
Why it works:
It’s consistent without being boring. It builds brand personality without talking about the product. And they clearly trust their social team to run with it — no approval bottlenecks, just speed and authenticity.
What we can learn:
Let your team be weird. Trust their voice. Social isn’t always about selling — it’s about showing up.
🎀 2. Barbie x Airbnb’s Real-Life Dreamhouse
To promote the Barbie movie, Airbnb listed an actual pink Dreamhouse in Malibu — decked out to the max with Barbie branding, fun experiences, and photo opps galore.
Why it works:
It’s immersive, Instagrammable, and connects two huge brands in a way that makes perfect sense. It’s not just a stunt — it’s brand storytelling people can physically experience.
What we can learn:
Partnerships that make sense + experiential marketing = unforgettable campaign moments.
⚽ 3. LadBible’s “No More Red Cards”
LadBible took a serious turn this month, using its massive platform to address racism and abuse in football. The “No More Red Cards” campaign showed solidarity, sparked conversations, and positioned them as more than just a meme factory.
Why it works:
It’s authentic, timely, and uses their voice to tackle real-world issues. That takes guts — and earns respect.
What we can learn:
Don’t be afraid to shift tone when the message matters. Consistency doesn’t mean predictability — it means staying rooted in your values, even when you evolve.
Want more like this? We’ll be dropping our faves every month — the brilliant, the brave, and the beautifully executed.
Spotted a killer campaign? Slide into our DMs.
We love a good brainstorm with fellow brand nerds.
